Public communication works best when institutions explain the research process, not only the final claim.
Describe the problem
Readers first need to understand what problem the project addresses and why existing knowledge is insufficient.
Show the method
A concise explanation of how the work was carried out makes a report more credible and educational.
State the result proportionately
A promising finding should be called promising; it should not be presented as a finished solution.
Identify the next step
Replication, larger samples, implementation studies or regulatory review may still be required.
